Pages 108-109 DK Handbook
What does the composer assume the audience knows or believes?
She assumes that we know of the 1984 Macintosh her article is surrounding. Also that we have read or are knowledgeable of George Orwells 1984 book. Also many allusions are made to the Wizard of Oz so it would be beneficial in understand those if you have seen that.
How does the composition end? How will the end affect how the audience looks back on the rest of the composition?
Stein raps up her article with her own views and opinions on technology. This is important because it allows us to look at back at the article applying her views and seeing this through her eyes and with her own opinions.
What events at the time of the text's production are likely to shape an audience's expectations about the topic?
This article was published around 2002. We had a lot going on in our country society during this time. Also Apple was climbing its way to the top of the technology world. They made a good name for themselves thus far, but with a steady climb it was crucial that people saw them for their success. They are instrumental to our technological world, always introducing new ideas and products. So even if we are readers nearly 30 years after the ad came out can't relate to the ad we can appreciate it's greatness as one of the most remembered super bowl commercials of all time, but also because of apples introduction of new products and how they help keep them on top.
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